At age 17, Milt Reimer, FXR owner, started working part time at a Honda and Polaris dealer, in the small town of Morris, MB, about 50 kms south of Winnipeg. It was there he started racing motocross. He continued to work for 10 years at that dealership, and after realizing he really liked it, he bought the company. Even then, Milt says he believed being a dealer was just another step towards the next project. It was during the next 6 years that the business plans for a clothing company called FXR were created. Milt noticed that nobody was making high performance snow rider wear and started to design some items to be made up by a local garment manufacturer. The first beginnings were operated in the basement of his house.
FXR continued to grow and expand and by 2005, most of the FXR line was produced offshore. Because of Milt’s experience at the racetrack, FXR has always paid attention to sizing, fitting and venting in its snow clothes in order to provide the best product for its customers.
One of the reasons for the continuing growth is FXR’s ever expanding product line. Every year new products are added and tweaked in order to offer the best possible product to our customers. In the upcoming 2013 Snow season, FXR is offering hundreds of different styles and colors of jackets and pants for men, women, and children. In addition to jackets and pants, we have gloves, boots, headwear, and casual lines for men and women.
FXR is also redefining the mountain category. Along with our regular mountain specific gear, we are also introducing our elite FXR "Mountain Air" series. Dedicated to the high performance mountain rider, we have industry leading quality boots, the lightest helmets in the market, and of course the best technical jackets and pants you can find.