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Company History

Started in 1998 in San Diego, California by Ludo Boinnard and Marc Blanchard of One Industries.

The Tag Metals foundation was a simple concept; provide the off-road community with the highest quality handlebars, grips, sprockets and accessories.

Tag Metals quickly became the choice of professional factory racing teams KTM, Suzuki, Yamaha and many of the top factory supported satellite teams like Rockstar Suzuki. Legends like Carmichael, Stewart, Millsaps all grew up with the Tag Metals brand.

In 2006 Tag Metals was sold to the Triple 7 Group.

In 2008 was moved to Valencia Sport Group and continued its growth and product expansion.

Many of the top MX teams continued to rely on Tag Metals  including Motocross legend, James Stewart.

In 2010 was moved to Bravo Sports and discontinued.

In 2015 Tag Metals was acquired by a group led by Eddie Cole (founder of Answer, Pro-taper, 661, Matrix and co- founder of Atlas, Mobius and other brands along with Martin Lloyd Evans an original partner in 661 with Eddie.

Tag Metals has a renewed vision and the support of some of the top legends / influencers like James Stewart, Ryan Villopoto, Bob Hannah & best professional riders in the world including Josh Hansen, Matt Bisceglia, Malcolm Stewart, Twitch, Axel Hodges, Robby Bell, Russell Bobbitt, Cole Kirkpatrick, Justin Seeds with more joining the Tag Metals movement weekly.

Stay tuned while we rewrite Tag Metals history!

Our Programs

Our program offers a very special team discount program, monthly team specials and give aways for those riders that are active and using our products.  

Your Tag Metals sponsorship entitles you to use your team discount code on all the Group 6 USA, LLC websites that include iconic brands like;  MATRIX CONCEPTS, ATLAS BRACES, TAG METALS, ROYAL MTB APPAREL & 7 IDP MTB PROTECTION. Visit and click on the images to go to individual websites. Use your team code in the promo checkout box.

We are looking for riders with the desire to be the best, win and represent our brand in a positive way on and off the track. Become part of the Tag Metals movement with us. Use the same factory replica products that the top factory riders use!